Coca-Cola: Happiness is Movement

Bajo la dirección de Johnny Kelly, Nexus Productions realiza “Coca-Cola: Happiness is Movement“, un nuevo spot comercial de la marca de refrescos Coca-Cola para la agencia McCann Worldgroup.

El proyecto está basado en animación tradicional con marionetas, aunque con su posterior e inevitable postproducción digital para añadir elementos de motion graphics en una excelente combinación de ambas técnicas.

Créditos
Director: Johnny Kelly.
Production Company: Nexus.
ECD: Chris O’Reilly.
Executive Producers: Luke Youngman, Julia Parfitt.
Producer: Jo Bierton.
Project Manager: Zoe Verrier-Stunt, Fernanda Garcia Lopez.
Project Lead / Cg Supervisor: Mark Davies.
VFX Supervision: Dave Walker.
Designer: Jack Cunningham.
Character design: Jack Cunningham & Bjørn-Erik Aschim.
3D previs: Patrick Tomasini, Joe Sparrow, Florian Caspar.
Client: Coca-Cola.
Agency: The Cyranos for McCann Worldgroup Europe.
General Creative Director: Leandro Raposo.
Executive Creative Director: Pablo Colonnese.
Creative Directors: David Fernandez / Jon Lavin.
Account Manager: Pedro Pina.
Strategic Planning Director: Oriol Bombi.
Agency Producer: Los Producers.
Model Build: Anarchy.
Special Effects Supervisor: Bob Thorne @ Anarchy.
Digital Designer / Cnc Supervisor: Jason Szukalski @Anarchy.
Art Department: Paula Vine, Jonathan Bickerdike, Dave Allum, James Churches, Alex Roseberry, Robin Saunders, Joe Szukalski.
Director of Photography: Matthew Day.
Camera Assistant: Toby Goodyear.
Gaffer: Aldo Camilleri.
Moco Operator: Danny Murphy.
Moco Previs Supervisor: Andy Bull.
Automaton Operator: Max Halstead.
Offline Editor: David Slade.
Overlay/Playback: Karl Taggart.
Catering: Konrad Lindholme.
Studio Manager: Elizabeth Day.
Compositing, post production & grade:Time-Based Arts.
Music & Sound Design: Antfood.

Enlace | Happiness Is Movement

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13/09/2013 | mccann worldgroup, motion graphics, nexus production | Producciones Arquitectura

Miguel Gómez